Our industry is polarized by fear: fear of competitors, fear of disruptors, fear of the unknown. Real estate has always been cyclical and there has always been competition.
In real estate, our livelihood depends on how well we talk to people, but more than that, it depends on how well we listen. Journalist Celeste Headlee, said, “There is no reason to learn how to show you’re paying attention, if you are in fact paying attention.” Being present, and really listening without interrupting, asking thoughtful, open-ended questions really helps you to understand the person in front of you.
We in the real estate industry deal with a mountain of technology and an avalanche of information. We shovel through big data in the hope of wowing our potential customers, but I believe the thing that really matters is not our ability to package up this data and present it in bite-sized pieces but rather our ability to relate to people.
I am an information junkie and one of the many newsletters I receive is from The Motley Fool, which is all about investing. I was interested to learn about their Ownership Portfolio which focuses on the stocks of companies where the founder is still in control. The return on this portfolio has been a whopping 650%.